A property manager may oversee one or hundreds of apartment and rental property spaces. But it still doesn’t make your job easier. Whatever the size of your company, developing the right marketing strategy to attract ideal tenants is difficult and demanding at the same time. To rent your apartments quickly and effectively, you will innovate different ideas to prosper.
The good news is that numerous channels are available for marketing your vacant rental properties. From social media to listing websites, you can develop a multidimensional marketing strategy that meets your goals as a property manager.
In this article, we cater to your needs of having a multi-functional strategy for selling real estate.
Instagram usage
Social media has changed the game for businesses in marketing and engaging with their target audiences. The shift is no different for property managers. Social media marketing necessitates its strategy as well as industry knowledge.
Marketing to potential tenants via Instagram is strategic, thoughtful, and beneficial to the tenant. It is good to share your rental listings across these channels to reach a larger audience. When creating rental listings and sharing them on Instagram, make sure the content is viewable by your target market.
Make it your aim to have excellent and aesthetic photos and videos of your apartments which will give the people an idea of the apartments and how they look, so it is vital to cover the area and take pictures in good lighting. It will be a bonus if the property is adequately staged and prepared before taking the photos and videos.
Companies such as Reside Living and Contemporary Management Concepts are already making use of Instagram to grow and enhance their business.
Local sponsorship
You must consider assisting in the sponsorships of local festivals, sports teams, or school events as a marketing strategy. Signing up as a local sponsor usually entails having your company name printed on t-shirts, program pamphlets, or flyers. Sponsorship gives you publicity and makes your company trustworthy.
Google Business profile
Listings are one of the most critical aspects of local SEO. It is your Google Business Profile all in one. This free listing makes it simple for users to find you in Google Search, Google Maps, and the Knowledge Panel, which also functions as a secondary homepage for your company.
Knowledge panels are knowledge boxes that appear when you search for entities in the Knowledge Graph on Google. The intention behind using them is to provide a concise overview of information on a topic based on Google’s understanding of available web content.
Google Maps help people locate you. It helps them with directions and makes it easier for them to reach you!
Email marketing
Email a monthly newsletter with a roundup of your monthly content, and notify contacts when new property listings become available.
The first step in getting started with email marketing is to select an email marketing software. You cannot use your email account for email marketing. Moreover, you should add personalization to the email.
Personalization features allow you to include subscriber names in the body copy and subject lines of your emails, increasing the likelihood of being read.
Add professional or Pinterest-level images of the properties that link to the original listing, as well as a video walkthrough or virtual staging of the home. Your email should also contain a link to contact you directly for a physical tour of the property.
Newspaper
Newspapers are not some Middle Ages real estate marketing strategy. In fact, with newspapers, you get an already present audience, and you don’t have to work too hard.
Newspaper advertising is typically less expensive per thousand readers than radio, television, and direct mail. Furthermore, newspaper employees will work directly with advertisers to create ads at no extra cost. Newspaper advertisements can also fit any budget.
YouTube Ads
Why not use videos you’ve already created to present your listings in a YouTube campaign? Limit the audience to people in your city/area. Because YouTube is such a popular platform, many people will see your ad, and a certain percentage will click on it, hopefully calling you to see a property.
Youtube ads should include virtual mini-tours or vlogs of different market rates within a region.
Flipbook or online flyers
Turn your real estate brochure or flyer into a flipbook to make it more interesting. It’s simple to make, looks great, and is easily shared. If you want, you can even insert it into your website. Create a pdf of the professional pictures of your listing and add an informative description.
These days, it is extremely easy to do as you have free real estate flyer templates provided to you by PosterMyWall, which make your work easier and save you time! PosterMyWall is a graphic designing tool which allows you to make all types of social media content. The customizable templates save your time and make your task simple.
Partnering with peers
Working alone is always challenging, especially when you are new. As a result, it is preferable to collaborate with your peers in the field to strengthen your connections and dependability. It is also possible in the real estate industry. You can receive qualified leads and expand and grow your network by partnering with an online brokerage platform like Movoto or Redfin.
Testimonials
Your previous satisfied clients are an excellent resource for increasing your legitimacy and building trust through real estate marketing. If a sale goes well, follow up with the customers you assisted.
Testimonials give you credibility and give your business a sense of real existence. You can advertise your testimonials on your Instagram or YouTube as positive feedback and good experience from your previous clients. It is necessary to build trust with your audience.
Open Houses
Open houses have always been a part of the real estate industry. Some people support it, while others do not. However, it is always helpful and innovative for the crowd you can bring out for us. It improves your chances of selling the house and puts you in the same building as a large group of people who give rise and can provide leads.
As previously stated, there are a variety of marketing strategies to ensure that your rental listings receive the attention they deserve. You must try these few ideas to enhance traffic and get your apartments sold out as swiftly and quickly as possible. Here is hoping this helped you get your answers.
Written by: Raahim Jamshed
