Statista says the average sales conversion rate is around 3%. In addition, according to Inside Sales, about half of completed sales come after the fifth try. It’s plain to see how much elbow grease sales reps must put in to succeed.
One of the best ways to stay sharp is through regular sales training programs that polish and hone abilities. Here are some critical skills that can draw out the best in your reps.
Resilience
Regardless of how sparkling your performance is, it’s likely that some deals will fall through. How you face disappointments can be the difference between your next success or failure.
So, it’s important for reps to have regular training programs on how to be resilient and bounce back when torn down. Reps can learn to embrace rejections and view failed deals as learning experiences.
The best salespeople figure out how to take disappointments in their stride and avoid being weighed down by negative outcomes. Relishing each win can also help inspire confidence to overcome the bad sales days and achieve more success for your business.
Product knowledge
When reps don’t have in-depth knowledge of their product, they often lack the confidence to deliver. Customers see right through the pitch and are unlikely to trust your offer.
Well-trained reps know the ins and outs of their product or service and can confidently pitch customers. Training programs can also teach reps how to break down product benefits (not the features) and relate them to customer needs.
A sales pitch that shows exactly how your offering solves pain points resonates more with customers and is typically more fruitful.
Prospecting and following through
Keeping your pipeline flowing is often the key to success in sales—adding leads as you close more deals. Statistics compiled by Stalemate show that more than 40% of reps give up after the first try even though it takes more than five follow-ups to wrap up a deal successfully.
So, it’s critical for reps to be trained on how to stay in front of customers and to keep following up.
By getting a grip on these critical skills through training programs, your reps will be on the right track to achieving sales success.
