SMEs what is it ?
Digital transformation is a priority objective for any company. SMEs In fact, the success of brands has come to depend largely on the digital presence of the business.
The reasons are compelling: 85% of people search online before deciding on their purchase and 75% of them do not go beyond the first page of Google,
so not having a good digital presence immediately distances us from a large part of our potential customers. Despite this, 78% of Spanish SMEs still do not have a website, nor would they know how to do it.
In this context, training in digital skills is more valuable than ever.
BIA Spain, school of innovation, transformation and digital marketing, was created to help professionals and entrepreneurs get the most out of the digital ecosystem.
With so much on offer… how to choose?
Online training is a highly competitive sector in our country. Added to the long list of business schools offering training proposals is the large amount of free access content on the internet.
In this context, choosing what kind of training, what school and what program is more complicated every day.
BIA Spain’s proposal focuses on offering innovative content taught by the best teachers in the sector. To ensure quality, 30% of the hours dedicated are attending live classes, a format that has the advantages of face-to-face classes, with the added convenience of being able to do it from home.
The student has direct contact with the teacher and the rest of the students during the sessions, being able to raise their doubts or questions, exactly as if it were a face-to-face class.
know more about SMEs
As for the formats, they offer from intensive courses to postgraduate courses. The 5-week courses, of immediate application, are aimed at those who want to immerse themselves or specialize in a specific area such as digital advertising, loyalty and customer experience or Inbound marketing.
As for the postgraduate courses, there is currently a 6-month Postgraduate in Strategy and Digital Marketing open, in which students will learn how to make a digital marketing plan.
In response to the need to offer a really practical course, one of the differentiating elements with respect to other schools is that the student will make their own website at the beginning of the course,
so that they will be able to put into practice the contents and tools that they will see over time. throughout the course, which greatly facilitates learning. In addition, to obtain the title, the student must present a Digital Marketing Plan as a Postgraduate Final Project.
BIA Spain wants to position itself as the reference online school for Spanish-speaking professionals, so both the live sessions and the rest of the activities are scheduled at times compatible with Latin America.
Professors, syllabus and methodology: the pillars of BIA
Without a doubt, one of the main values of any school is the teachers. They are the essence of training since their knowledge, experiences, successes and errors are the fundamental axes of student learning.
For this reason, at BIA Spain the entire teaching team is active professionals, outstanding references in their professional area.
But it is well known that this is not enough to ensure quality in teaching. Who has not attended a theoretical class taught by a great teacher, who has excited and motivated us, but whose contents are far from reality and are, therefore, impossible to put into practice?
Or, on the contrary, to some training of a brilliant and successful professional, but without that ability to transmit and excite so necessary for teaching?
For this reason, at BIA Spain the team is made up of vocational teachers who teach at the best business schools and universities, which ensures teaching quality. Many of them are also international lecturers and authors of successful publications, blogs and books. Cloister luxury.
Is it good for SEO ?
SEO and SEM are two very different online marketing strategies, but using them together will allow you to maximize your results. It is important to remember that SEO and SEM are not substitutes and that neither of the two strategies is expendable, least of all SEO, if you need freelance SEO consultant in Dubai call me
SEM will help you get good results in the short term, but if you think about the medium and long term, SEO is the only strategy that will help you survive on the Internet. If you are starting with your website and want to know a little more about SEO or SEM, here are some articles that can be of great help. Let’s go!
In addition, by basing its methodology on live classes and not recorded videos, the content is always up-to-date since the sessions are live. This ensures that any novelty will be added to the course syllabus immediately by the teacher, guaranteeing constant updating.
SMEs stands for
Small and medium-sized enterprises
The methodology is totally practical, making the student participate in solving cases, exercises, tests, etc., as well as handling the tools most used by digital marketing professionals.
Bia Spain is a recently founded school of innovation, transformation and digital marketing. Based in Madrid, it offers online training as well as customized In company courses for companies.
Its objective is to facilitate training in digital disciplines for both Spanish-speaking entrepreneurs and professionals, so that they can boost their businesses on the Internet.
When you are developing a strategy you need to be clear about your objectives. And for that you need practical tools like a dashboard. If after reading this word you have been shocked because you do not know what we are talking about, this post is for you.
What is a dashboard?
We can compare a dashboard to the control panel of a car, where you have access to the information you need to stay on course and drive to your destination.
With a dashboard you can access the metrics visually,
making it easier to understand what works and what doesn’t in your project.
With this dashboard it is easier to identify trends and foresee some challenges
that you will face in the medium term.
What is a dashboard for?
Briefly stated, the objective of a dashboard is to mark how far a value must go
so that the requirements expected of it are met. In case they are not reached,
other related factors can show why and guide the project to promote it,
modify it or suspend it and start from scratch.
In addition, it allows you to know what your strengths are
and what you need to make decisions on to eliminate weaknesses.
dashboard types
There are several types of dashboards, oriented to the project or industry for which they are developed. In the world of online commerce, two stand out above all:
KPI Dashboard
KPIs are used to determine the performance of a project based on a number of factors. Especially if you have an ecommerce, you need to track these indicators.
For example, a KPI dashboard allows you to see how many sales are recurring,
The best thing about having a dashboard is that you can extract the information in minutes,
instead of doing comparisons and analyzes for weeks.
Dashboard for Social Media
The use of social networks to promote a web project is not an option, but a requirement.
But it is important to know how each action performed works and determine the movements
that give you the most results.
In Social Media it is not enough just to get followers, especially if your ultimate goal is to increase sales. That is why you will need a dashboard with which to understand your audience,
This way you will be able to optimize your resources and invest in what really generates benefits,
instead of going from one place to another trying to compensate
what you lose in one social network with what you gain in another.
If you are not already using this tool for your projects, you may be missing out on money and opportunities. Something you can’t afford, right?
notice
Even if you consider SEM to be a good substitute for SEO, you should never do without organic positioning for your website.
we make test for medical website Doctors visit home and it success with only SEO
The conditions of the advertiser’s platform can change from one moment to another and your business can be seriously affected.
