Believe it or not, some significant technological advancements in the last three years in education, working and providing services have a lot to do with the 2020 Pandemic situation. And when it comes to education, technical advancements have provided access to information offline and online. From the massive expansion of online schooling to students using several EdTech platforms to gain knowledge, the online education market is full of prospects.
Since new EdTech companies are established every day, they must now contend with intense competition. With so many businesses emerging, yours can go overlooked. Being distinctive is crucial as a result. Social media marketing is a fantastic tool for EdTech businesses to highlight their uniqueness and areas of expertise.
And, if you are still skeptical about using your socials to increase your online presence, here’s why it is a great idea:
What To Keep In Mind?
Here’s a fact: you can’t just jump on the social media bandwagon without having clear goals. Consider your company’s objectives and how social media might assist you in achieving them. Is it more noticeable? Added leads? Higher sales? Or promoting? Once you’ve chosen your objective, you may make the necessary plans.
Benefits Of Social Media Marketing For EdTech Startups
EdTech companies generally target people under 25, when education is most important, and some even target parents of schoolchildren and administrators of educational institutions. So, how can we get in touch with them on social media and what strategies can EdTech companies use on social media?
Regardless, here are some of the great benefits that come with social media marketing.
1. Reaching Target Audience
Remember when we said your EdTech startup usually targets people aged 25 or below? Well, what’s a better way to reach out to this group other than leveraging the socials? As an EdTech startup, your target audience includes parents and education officials. Social media marketing can allow you to reach your audience and connect with them to form possible business relations. This can help you increase your customers and generate revenue.
2. The Power Of Influence
Regardless to say, social media is all about spreading the word. It’s about building your brand identity and showcasing your values. And, if your brand is liked by an influencer with a huge follower count, you can grab instant attention and get in touch with actual people willing to take your services.
Moreover, it’s a fact that millennials and gen-z pay more attention to influencers rather than mere advertisements. Moreover, 90% of customers have confessed that their buying decision was greatly influenced by the influencers they follow.
So, to make things better, social media marketing can help you get in touch with educational influencers who can bring more business to your startup.
3. Modern Way Of Advertisement
Social media marketing is not only restricted to just posts or captions. It goes way beyond that. You can post videos, daily stories, carousels and even GIFs to educate your audience, gain their attention and get into business with them.
Moreover, while it’s true that content is the king, content placed in small videos, interactive visuals and daily stories can keep your audience on their toes. You can also go for video marketing to enhance your business presence.
4. A Brand Identity
When it comes to EdTech startups, the competition is always there to shuffle you away. But, social media marketing offers you a unique way to establish and present your unique brand identity and your unique points that make you different from the competition.
It also allows you to create a persona for your brand that can attract the right group of ideal customers.
5. Keep Your Audience Engaged
Online platforms like Instagram, LinkedIn, Twitter, Facebook and YouTube can help your audience get to know you better. You can also post regular polls, posts or interactive stories that can act like short activities. This will keep your audience engaged and follow you more.
The more people follow you, the more prospects you’ll get in touch with. You may step things up by establishing a separate Facebook page for your company and asking your friends to like it. Your brand’s fame will be measured by the number of likes it receives on this page, and having more likes will make it easier for you to draw in future business.
Social Media Strategies You Can Use
Finding the platforms where most of your target audience is active is the next step. Your top options are Facebook, Instagram, and Twitter. These are the most well-known and widely-used social media networks. Even better, you may build a website for your company and use your social media accounts to advertise it.
The use of social media platforms for corporate marketing has grown significantly in popularity. Social media is a crucial tool for EdTech firms to connect with their target market and boost engagement. Startups may create a strong brand identity, increase trust, and enhance consumer interaction with the help of an effective social media strategy.
A primary focus for EdTech firms should be utilizing social media channels to grow their user base, engage current users more, drive sales, and create a community around their business. We will provide some helpful advice on how EdTech businesses may leverage the benefits of social media for their companies in this post.
A. YouTube Marketing
Since everyone wants to see a demonstration of the things you want to offer, EdTech firms must constantly focus on creating video content to market their goods. Always be sure to explain what you have and how it will enhance their education.
The level of trust in a brand rises when a person speaks to you in a video. When someone says to you in the native tongue, it is more helpful. You may broadcast brief segments of your classes on YouTube if you own an EdTech firm that offers video lessons so that students can assess your level of instruction.
Make engaging video titles and thumbnails using relevant hashtags and vital keywords.
When writing the description for the video, include these keywords.
Look up popular search terms that pertain to your video.
We almost all use YouTube to seek material due to its ease. To increase your reach, though, your YouTube channel’s exposure is crucial. It’s crucial to build a presence on other social media sites like Facebook and Instagram. How can the reach of a YouTube channel be increased?
B. Instagram Marketing
Instagram is a terrific social media network if your target audience is young because that is where most of our youth hang out. But we also know that we do not look for instructive information on Instagram. To reach more individuals, the firm would need to run advertisements on Instagram.
Be aware that if you don’t provide helpful information, your following will decline and you risk losing followers. Use Instagram to communicate with them directly, respond to their inquiries, and get product feedback. Additionally, we may utilize Instagram to drive traffic to your website and YouTube channel from your followers.
You ought to start utilizing Instagram Reels right away because it has a decent reach. Utilize Instagram to share consumer reviews, offers, and promotions. The insights into the company account on Instagram should be used to gauge your performance there as well. Use relevant hashtags and alt texts to help you reach a wider audience.
Give your account a pleasing appearance, as Instagram places a lot of emphasis on the images. Use Instagram to advertise your items and drive more visitors to your website and YouTube channel.
C. Facebook Marketing
More elderly and middle-aged persons may be found on Facebook. This is the finest area if you want to reach parents.
For Facebook postings to receive higher interaction, they must be educational. Many internet resources may provide appropriate hashtags and keywords for your work. Use carousels to provide comprehensive information about your items.
Engaging material always receives more views. To advertise your Facebook page, you must publish advertising. Teachers use Facebook regularly as well, so that you may establish a professional network. Teachers look for methods to improve their teaching to the pupils.
Use graphic visuals to demonstrate how you might improve their instruction. A video of the technology in use will always be helpful because some technologies may be difficult to convey with words or drawings. Regularly publish links to both your website and YouTube videos.
D. LinkedIn Marketing
You may find administrators and educators on LinkedIn, a website for professional networking. Utilize LinkedIn to run surveys and recognize business milestones.
Finding the perfect clients for your business is made easier with LinkedIn premium. You may also discover leads and see insights into the audience reach of your LinkedIn page. Here, you may speak with potential customers directly and present your items.
High-quality material for LinkedIn will increase its audience and improve its ability to interact with other professionals. Through LinkedIn, you may also find employees for your startup. You can establish enduring ties with them as a result.
E. Twitter Marketing
Nowadays, we observe clients tweeting their grievances while mentioning the business. Twitter posts receive the most impressions of any platform.
Customer experience sharing is more prevalent on Twitter. If your clients are pleased with your goods, there is a possibility that they may tweet about it. Use Twitter to announce interesting corporate events and advertise your deals.
Everyone is aware of the significance of hashtags on Twitter. Businesses attempt to establish branded hashtags and make them famous, utilizing their target market, which affects their reach. You must provide an opportunity for interaction with your audiences, such as a competition or an offer. To increase traffic, you may also provide links to your website and YouTube video.
Social media sites like Pinterest, Snapchat, and others may be used to promote a product.
Significance Of Social Media Calendar
As part of your social media plan, including a calendar, you could only see a handful of them operating effectively despite using all the social networking sites. But it’s okay.
Different social media platforms attract users of all ages and user kinds. Depending on the trend, young individuals may switch to new platforms, while elderly users continue to use older platforms. You must be aware of the platform users and write appropriate things for them.
Find out which social media network generates the highest CTR and ROI after posting advertisements on several platforms, and focus more of your efforts there.
Observe a social media schedule.
If necessary, you can schedule your postings in advance. Use videos for advertising your goods on Facebook, Instagram, and LinkedIn, to draw in additional viewers, and on Twitter to interact with your audience.
Through social media, you may do this to increase site traffic, customer satisfaction, and, ultimately, product sales. You can plan, schedule, post, and evaluate your results using social media marketing tools. Utilize these tools to assess your effectiveness and develop more effective social media tactics.
Author Bio:
Mrinalini Sharma, marketing head at Renaissance university, a top private university based in Indore, Madhya Pradesh. Offering courses like MBA, BBA, MBA+BBA, MBA+PGP, BSc Agriculture, MSc Agriculture, Law, Fashion Designing, PGDM, B.Com, MCom, and many others. A precise understanding of Renaissance University can be comprehended through its logo that has tried to put in place its vision and philosophy to unveil the true potential of every individual participant and student who is going to be a part of this University. In the logo of Renaissance University, the book is the base that signifies that the roots are in knowledge, education and becoming aware.
