Digital Marketing Dubai – The success of a business is determined through sales revenue. Offering top-quality products and services is not enough to find buyers. A business must invest time and money in business marketing to find more sales leads. Getting more leads will eventually boost sales performance which ensures better revenue. Find professional web design companies Dubai to develop your business website first.
Today, people have become well-accustomed to online shopping. After the Covid-19 pandemic, a significant boost in ecommerce businesses has been noted. More than 60% of ecommerce stores have acknowledged that sales of their products or services have increased in the last two to three years. According to IBM’s Institute for Business Value report, 52% of retail brands have boosted sales through developing digital selling platforms.
Judging the present scenario, it is wise for businesses to invest more in digital marketing. A strong online presence can help your business to become successful in a short period. Explore a few proven digital marketing Dubai strategies to boost your sales.
Focus on Featured Snippet of Google SERP
Google observes around 3.5 billion searches per day, and thus first page ranking in Google search results is essential for the success of a business. Many businesses achieve the first-page ranking in Google search through various SEO strategies. However, most businesses also observe minimal sales boost through SEO. The reason for the failure of an SEO campaign is adopting the wrong strategies.
For SEO, you need to give more importance to the content development process. Using well-researched, informative, and unique content will fetch you first-page rank in Google. Moreover, you need to get your rank as higher as possible. If your website gets featured on the Google snippet, you will receive a sharp escalation in web visitors. You can adopt the following strategies to get featured on Google’s Snippet.
- Develop a citation index for the content. The citation index helps readers know what to expect through the content.
- Quality of the content is an essential thing for Google’s Featured Snippet. Make sure that you develop well-researched articles.
- Arrange the content in a proper order to enhance the chance to be featured on the Google snippet. You must use H1, H2, and H3 tags.
Automated Bidding for Google Ads
The automated bidding feature for Google Ads was introduced in 2016. However, the feature has started gaining popularity in recent times. Instead of manually tweaking the Google Ads, a professional digital marketing company in Dubai should use automated bidding for a better result.
Using this feature will also help you enjoy more free time to focus on other digital marketing activities. Automated bidding is an AI-integrated feature, and thus it can work upon collecting your marketing data and analytics.
Use Voice and Image Search for SEO
Voice and image searches on Google have become popular these days. AI-integrated voice assistant helps users to find the products or services they want. Is your business optimised for voice search? Text search and voice search results may vary. Thus, you need to prepare content that improves your voice search result.
Shoppable Posts on Social Media
You can create shoppable posts using Facebook and Instagram. Many small enterprises do not have their business websites. Thus, they use social media as the platform to run and promote their businesses. Shoppable posts will help the buyers to click and shop through the posts. Even if you have a business website, you must use shoppable posts to find more buyers.
Develop Engaging Video Content Video Marketing
While text content is still relevant, the time has come to invest more into video content. People use video streaming platforms to check product reviews. Before planning a trip, they search for travel guides on a video streaming platform such as YouTube. Thus, creating videos to promote businesses is a good way of boosting sales.
Influencer Marketing for Social Media
You need to find social media influencers and collaborate with them. Social media influencers have a large number of followers. Thus, asking them to promote your brand or product is a good way of escalating sales. According to Statista, around 70% of teenager social media users trust influencers to buy a product. The same research also states that more than 85% of women purchase products through social media advice.
Regional Language for Digital Marketing
A business can boost sales by using local sentiments. For connecting the local sentiments with your digital marketing campaign, you need to produce content in regional languages. Using regional languages helps a business reach more people, thus getting more sales leads.
Email marketing is an effective digital marketing technique, though businesses have to adopt certain strategies to reap the benefits of email marketing. How can you optimise email marketing campaigns? Find a few tips below.
- Write Attention-Grabbing Email Title: A short and attention-grabbing email title is an essential part of an email marketing campaign. According to studies, the open rate of emails with attractive titles is around 82%. Thus, writing brilliant email titles increase the open rate of an email. A high open rate magnetises an impressive Click-Through Rate (CTR) for your business.
- Short Email Content: Around 49% of people use their handheld devices to access emails. People do not use smartphones to read long emails. Writing crisp and short emails with a powerful sales pitch will attract more business leads through email marketing.
Social Media Marketing
Recent research says that around 3.2 billion people use social media daily. If you have not taken social media marketing seriously yet, your business misses a significant opportunity to reach such a huge number of audiences. Digital marketing services Dubai use social media platforms to interact with many businesses. Posting one or two engaging contents daily on social media will bring excellent brand exposure.
Google and Facebook Ads
Businesses can now run paid campaigns through Google Ads. Apart from Google, Bing Ads is also a popular platform. Through these pay-per-click programs, a business can conveniently draw more traffic to the online store.
Similar to Google Ads, you will find Facebook Ads. Since Google has more daily active users than Facebook, running an advertisement campaign through Google Ads is higher than Facebook Ads. Thus, a small enterprise can begin with a Facebook Ad campaign if budget is a matter of concern.
After deploying the digital marketing strategies discussed above, businesses can find a significant boost in sales. However, you need to optimise the strategies by checking the analytics reports.