Customer engagement has always remained one of the eminent priorities in any business. This is essential to develop trust and loyalty among the customers. As the competition is regularly increasing, the challenges of keeping the customers happy have also increased over time. Luckily, today, several technologies are introduced in this field for this purpose. One such technology that has turned out to be extremely, very helpful is Microsoft Dynamics 365 Customer Engagement.
Microsoft has brought features combining customer engagement and marketing on different channels. Here are some of the amazing ways to benefit from being a Microsoft Dynamics 365 Partner.
Engaging with Customers At their Convenience:
One of the prominent features that technology has offered is to engage with the customers at their convenience. Touch gadgets have made it possible for the customers to engage with the brand at any point in the whole sales journey.
The Feature of SMS Messages:
Microsoft Dynamics has this unique feature of SMS messages through which you can send informative messages to your customers. This is quite useful while declaring any promotional offers, new stock addition, or any other news alert from the side of the brand.
Reach 10x customers in real-time:
The software enables YouTube to reach a good amount of customers in real-time to scale up your margin of sales. When you can engage with the customers whenever they are free to do so, it surely helps you get the customers’ attention. Thus, you can reach more customers than traditional marketing.
When you are engaging with the customers in a personalized way, it surely increases the chance of a conversion. Microsoft Dynamics 365 enables your sales and marketing team to have personalized engagement with the customers.
Rich Customer Experience:
Due to the use of artificial intelligence, Microsoft offers the feature of customization in different places. This will allow you to have limitless customization options to have custom scenarios in just a few minutes.
Data Filter for Personalized Email:
Emails can have a massive amount of data that SMS does not have. Hence, when you are personalizing emails for your customers, you need to be extra careful and integrate several elements. The suite comes with a filter option through which you can segregate the necessary data to send personalized emails to your customers.
Personalization Based on Behavior and Demographics:
Two of the major factors based on which you can personalize engagement with the customers are behavior and demographics. Creating different batches of customers based on these factors helps personalize the right messages for the right customers, and Microsoft surely helps in this.
Making Better Decisions:
As the suite is powered by the features of AI, you can see several data analyses in real-time. This enables you to make much better decisions and faster than usual.
Automatically Generated Content:
Microsoft also offers automated content for emails that have to be sent to the customers. Thus, you do not have to invest your time in creating individual email content for individual customers. Instead, while the software does its job, you can focus on the other important tasks of your company.
You must have heard of the A/B testing of marketing posts in the case of social media platforms such as Facebook. It is a technique where you can run two posts to check which one works better and then continue with the better version in the future. Microsoft suite for customer engagement also offers a similar feature for emails. You can get A/B testing done before you start sending out the emails to a huge bulk of customers.
The most innovative feature of the platform is that it uses natural language while having a conversation with the customers or visitors. Often robotic engagements make the customers lesser confident about the brand and may not offer a decent experience to them. With artificial intelligence, such a problem is tackled quite efficiently.
Microsoft Dynamics 365 Customer Engagement is loaded with many features that are sure of the next generation. As a result, the platform offers a great result while being a part of any business organization with such features.
Whether it is about offering the right experience to the customers or getting the right data about them, it has become essential to take care of each element today. In such a case, getting the right solutions such as Microsoft Dynamics proves to be a good initiative that is efficient in generating great results and in the most convenient way. Moreover, utilizing the suite’s features in the right way helps move forward in this challenging world with grace.