From purchasing groceries to befriending strangers, there is a specific mobile app for almost every purpose. Mobile applications pave the way for digital media success. It transforms operating models, business models and marketplaces at an unbelievable rate. No wonder the global revenue from mobile apps increased to over 318 billion US dollars in 2020. It is even predicted that the overall revenue will reach almost 613 billion US dollars by 2025. And why wouldn’t it? 49% of people open an app at least 11 times a day. Nearly 69% of US digital media time arises from mobile apps. 21% of Millennials open an app at least 50 times a day.
It is evident that the need and popularity of mobile apps aren’t going anywhere soon. Now to keep up with the cut-throat competition in this industry, you must stay abreast of the upcoming mobile app trends.
5 Mobile App Trends You Shouldn’t Miss In 2022
The Apple App Store consists of over 196 million apps. The Google Play Store consists of over 2.87 downloadable apps. As you can see, the competition is quite fierce out there. But, you can still beat all odds and achieve success in this field. All you have to do is follow and implement the trends as listed below.
1. On-demand mobile apps
Initially, developing mobile apps required thorough technical expertise and knowledge of coding. However, with the increase in the demand for mobile apps, consumers started looking for apps that were more readily accessible. And hence on-demand mobile apps.
Benefits of on-demand mobile apps:
• Real-time tracking of deliveries- You can track the location of the courier delivering your order with a constantly updated map.
• Easy ordering- It lets you find the service you are looking for and place an order in just a few clicks.
• Better payment options- On-demand apps are integrated with expanded payment options like cryptocurrencies and mobile wallets, which make it easier for you to transact with buyers and even sellers.
On-demand mobile apps made it 10X easier and faster to build apps. It is perfect for businesses looking forward to scaling with the help of apps. You don’t have to build the app all on your own. The on-demand app does it for you. Almost 42% of adults rely on on-demand services. It is also ideal for businesses involved in B2B transactions.
2. Wearables
Whether you go to the gym or the subway, you will find someone or the other with their latest wearables. From keeping track of your total number of steps to checking the messages on your phone, wearables have made our lives easier in a number of ways.
Benefits of wearables:
• Increases productivity
• Enhances workplace safety
• Helps you make the most of other tech investments
• Understands objectives and measures success in business
This industry is expected to generate revenue of over $44 billion which makes it one of the top mobile app development trends. Whether you want to provide your consumers with the privilege to navigate maps or help with assignments, developing a relevant wearable is certainly a good idea.
3. Mobile wallets
The pandemic has turned our lives upside down. Most importantly, it catalyzed the digitization of the major daily activities, including payments. Mobile wallets have made it 10X easier to facilitate online payments and make them accessible to everyone.
Benefits of mobile wallets:
• Safe and secure- It is not that easy to steal digital wallets or lose them somewhere. The data is securely encrypted, thereby making it safe for online transactions.
• Easily manageable- You don’t have to carry cash or credit cards when you have a digital wallet. The latter consists of your overall financial information, thereby letting you make a transaction on the go.
• Enhanced shopping experience- Mobile wallets provide a better shopping experience since users require only one password, and voila, they can pay bills, make purchases and transfer money hassle-free.
Developing or integrating mobile wallets isn’t child’s play. After all, we are talking about transferring money online here. One petty mistake can rip an entire business apart. Security of online transactions and funds should be your primary concern here. With social distancing being the new normal now, it is safe to say that mobile wallets are here to stay for a long period of time.
4. Internet of Things
IoT is the collection of smart devices that connects with other devices through the Internet. It can control the lights in our rooms, the games we play on our smartphones and keep track of the places we visit. Manufacturers like Xiaomi and Samsung have already started integrating the Internet of Things into mobile apps to bring forth an amazing user experience at accessible price points.
Benefits of the Internet of Things:
• Facilitates remote working infrastructure- IoT based mobile applications can make remote working possible and easy. Employers get to track their employees’ productivity remotely, thereby improving the overall efficiency of the enterprise.
• Allows data analysis and collections- Sensor devices collect data on a gateway. This gateway sends the data to the cloud, and it is fetched to an IoT mobile application from there.
• Reduces human effort- The best thing about IoT is that it automates manpower and also monitors the same from an IoT-based mobile app.
You needn’t have to worry about the budget while developing IoT mobile apps. IoT is cost-effective. It lets you integrate a slew of components within the app which makes your app cost-effective, interactive and innovative.
5. Augmented Reality and Virtual Reality
Augmented reality and virtual reality is the next big thing in 2022. The former superimposes artificial objects on real-world objects while the latter creates a completely artificial environment for the user. You can integrate these technologies into mobile apps to build or improve the efficiency of training and educational apps. AR/VR-based mobile apps provide the users with a true sense of performing the job at hand.
Benefits of AR and VR:
• Boosting sales- AR and VR might be your perfect choice if you are looking forward to driving sales and boosting revenue. It lets your users try several products, such as clothing, furniture, etc., virtually before purchasing.
• Reduces development costs- With AR, you can showcase essential data to users through visual context. VR takes visualization to a whole new level, thereby providing users with immersive experiences.
You can also integrate AR and VR in mobile apps related to interior designing and marketing. The user gets to see how a particular product looks in a specific space and gives more clarity about the products’ size and shape.
Wrapping Up,
Almost every individual on this earth uses at least one mobile app. You must integrate the latest trends while designing your mobile app to ensure that your target audience doesn’t miss out on what you have to offer through your app. Figure out what exactly you want to cater to and what your target audience is looking for. Proceed accordingly. Good Luck.
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Patrick Bate is an assistant English professor at a university in the United Kingdom. He also provides HND assignment help at MyAssignmenthelp.co.uk He loves to watch movies in her free time
