Do you own a local business in San Diego? If so, you face some tough competition. Are there too many of the same type of businesses all fighting for their share of your market? Maybe your company is still trying to figure out what it wants to be when it grows up. Or maybe it’s just not getting its name out there as much as it should.
In any case, Facebook can help. Here are three simple things you can do to get started:
1. Claim your Facebook page and complete your profile.
Make sure your page is claimed and up-to-date. If people search for your business on Facebook and can’t find a page, they’ll likely go to one of your competitors. Complete your profile so people can learn more about your business.
2. Connect with your customers on Facebook.
Make sure you’re using Facebook to connect with your customers. Share updates about your business, post photos and videos and answer questions from customers.
3. Advertise your business on Facebook.
If your page is already created and you’re connected with your customers, now it’s time to advertise. Facebook ads allow you to target the right people so that only those who are most likely to be interested in your product or service will see them.
Create Social Media Content
What do people want to see on Facebook? Social media consultant, Nichole Elizabeth DeMeré , knows the answer. Here are her six steps for successful social media content:
Tell your Story
People like to follow brands that they can relate to. People love stories; share yours with them! Make sure that you talk about who you are, how you got started, how long you’ve been in business, etc.
Give them a reason to follow you.
People are always looking for new brands to follow. Make sure that you’re giving them a reason to do so by sharing special promotions and deals, hosting giveaways, providing exclusive access with Twitter parties or Facebook fan-only sales, and more.
Make it personal
Nobody wants to see a brand that’s all business, all the time. Share photos of your team, post updates about your personal life, and give people a peek behind the scenes. It helps them to feel like they know you and makes them more likely to want to do business with you.
Build Your Business Website
A website is a terrific way to get your name out there and connect with customers. It can’t be just any site, though. If you want to benefit from using social media, you have to have an active business website that’s filled with useful information and easy for people to find when they’re searching online.
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Nobody wants to see the same thing over and over again. Share fresh, original content that is relevant to your target audience. This could be anything from blog posts to photos to infographics.
Engage With Your Fans
Don’t just post and run! Engage with your fans by responding to comments, questions, and tweets. If they ask for your opinion or advice on something, give it! People love to see businesses that are more than just friendly faces; they want to see opinions too.
Pinterest is also a valuable tool for San Diego companies looking to boost their local business.
Get Your Site Optimized For SEO
SEO is a process that can help your website rank higher in search engine results pages (SERPs), helping you to get more visitors. It’s important to use the right keywords, create valuable content, and build links to your site from other high-quality websites.
Use IFTTT to Buffer Your Post
The internet is changing all of the time – if you want to stay up-to-date, you have to use IFTTT. You can use this tool to automate certain tasks like uploading new blog posts directly to your Facebook page. Just pick and choose which settings you want, and IFTTT will take care of the rest.
Measure Results and Adjust Accordingly
The only way to know if your social media efforts are paying off is to measure your results and adjust accordingly. Use tools like Google Analytics to track how many people are visiting your website from social media, how much traffic is coming from each site
Post Regularly On Every Channel
You should post at least once a day on every social media channel that you’re using. This will help to ensure that you’re reaching as many people as possible and that they’ll see your content more often.
Generate Valuable Content
In order to get people to visit your website, follow you on social media, and buy your products or services, you need to give them a reason to do so. You can do this by creating valuable content that solves problems, inspires people, and/or entertains them.
Build Trust
People won’t buy from you if they don’t trust you. In order to build their trust, you need to be as transparent as possible about who you are and what you’re doing. Share customer stories, photos of your team, and behind-the-scenes information with your audience in order to build a sense of trust and camaraderie with them.
Cross-Promote
Use every platform that you have access to promote all of the other platforms that you use too. For example, post a Facebook update about your latest blog post, and include a link to it. Then, go to that blog post and direct people to your Twitter page. Every time you publish something new, promote it on every social media platform so everyone can see how great you are
Do Use Free Tools
Using free tools is the easiest way to automate most of the tasks that you’re probably already doing. Many social media sites and email marketing providers offer free versions of their paid tools, so make sure to take full advantage of them.
Build Your Audience
The more people like you and follow you on social media and other platforms, the more likely it is that they’ll buy from you. This is why it’s important to focus on building your audience by providing valuable content and engaging with them regularly.
Stay Up-To-Date
The internet is always changing, so it’s important to stay up-to-date on the latest trends in order to keep your social media marketing efforts effective. Use tools like Moz to stay up-to-date on the latest happenings and adjust your marketing accordingly.
Listen To Your Customers
Social media is a great way to listen to what your customers want so you can provide it for them. This can be done by using tools like Buzzsumo and listening to the questions people are asking about your products and services. You can even use social media to ask people what they want from you, and then create it for them!
Keep Testing New Tools and Resources
It’s important to keep testing new tools and resources so you can find the best ones that will benefit your website. This is a great way to discover how existing platforms can be used for different purposes and how new platforms can be utilized to expand your reach.
Create a Social Media Strategy And Calendar
Creating a social media strategy is important because it gives you direction moving forward. Without one, your efforts will be scattered, and you’ll end up not reaching as many people as possible. Use the tips above to create a social media strategy and calendar that will work for you.
