The number of internet users in India has surpassed 650 million (as of May 2022), and the digital marketing sector is expanding. Many students, recent graduates, and young professionals are wanting to join the digital marketing bandwagon because of the sector’s large projected development potential and anticipated shortage of educated personnel. There are now even more Indians online thanks to Covid 19. In India, there is now a greater selection of digital marketing courses programmes and positions as a result of this.
Numerous training organisations, institutions, and universities have launched various digital marketing and social media marketing programmes to meet the growing demand for these courses. There are numerous publications on digital marketing as well as YouTube channels dedicated to the subject. Here is a list of some of the top institutions you can choose from based on our experience in digital over the past 15 years. We’ve divided this lengthy post into sections to make it simpler for you to read and browse.
Upgrad Campus, Growth School, and UpGrad are our top three recommendations.
- Evaluation standards for digital marketing programmes
- India’s Online Digital Marketing Course
- Online versus in-person education
- Courses in the Classroom and Online
- Executive Digital Marketing Programs
- Global online courses in digital marketing
Criteria to evaluate digital marketing programmes and institutions
Here are some guidelines to consider while choosing a digital marketing course, whether it be online or in-person.
Certification:
Although it can improve the CV of a professional wishing to change careers or a fresher entering the area, certification cannot replace learned skills and real-world industrial experience. Choose certification programmes that have been approved by numerous educational institutions and businesses.
Course Curriculum & Faculty Expertise:
Evaluate the Institute or the course being provided based on the curriculum, faculty knowledge, training materials, and applicability to contemporary business trends & methods. A campaign that is managed by a digital marketing agency itself has a significant influence.
Reviews and recommendations:
Use Google, online learning portals, or discussion forums to look for reviews and suggestions from professionals in the field and past students. If possible, connect with alumni on LinkedIn to get their honest opinions.
Placements:
Look into institutional partnerships or placement opportunities offered by the digital marketing institute for live projects and practical experience using newly gained digital marketing abilities.
Here are a few of the well-known websites, businesses, and institutions that provide Digital Marketing courses. If you’re looking for one for yourself, this will save you a lot of time in your search.
Digital Marketing Courses in India, Online & Hybrid
Improve Campus
For students and new graduates, Upgrad Campus from the Upgrad house offers a number of programmes. Their Digital Marketing Certification Program costs just INR 22,500, and EMI payments are also an option. They have a sizable module, and the programme combines mentor help, recorded sessions, and live sessions.
Kraftshala*
The finest aspect about The Marketing Launchpad by Kraftshala is that you only pay after you secure a job with a minimum CTC of 4.5 lakhs. It’s a tough curriculum for beginners. It is a comprehensive, 20-week, full-time, online course in digital marketing with specialisations in digital media and content and social media and a 6-week internship. In order to help high potential graduates launch their careers in digital marketing, they choose, train, and invest in them through an all-encompassing programme. The curriculum was created by professionals with experience in the field, and there are also smaller group sessions where they provide feedback so that students can capitalise on their unique skills.
Expanding School
Growth School features best-in-class educators and trainers from the industry to assist learners start, transition, or level-up their careers. It is one of the few cohort-based programmes for top talent in India. They offer a 10 week programme and an 8 week programme from industry leaders. They provide recorded and live sessions together. These are referred to as “Mentorship programmes” and provide extended, in-depth study of the most in-demand talents. With projects and peer participation outside of the classroom, they improve outcomes. They also have a robust community and a lot of Live Q&A sessions to support continued learning.
Electronic Video
Leading provider of digital marketing training, Digital Vidya was among the first in India to introduce a series of courses on social media marketing. Since 2009, they assert that more than 20,000 professionals and students from more than 10,000 businesses and institutions have participated. In collaboration with V-Skills, a project of the Indian government, Digital Vidya also provides certification programmes in digital marketing (CDMM), mobile marketing (CMMM), and social media (CSMMP). The cost of their programmes is INR 50,000.
Simplilearn
One of the top platforms for online training and professional certification courses is Simplilearn. They provide about 30 digital marketing courses that give students practical exposure in a variety of digital marketing fields. These courses, which cost INR 60,000 and are accredited by OMCP, are designed to give working professionals and future professionals the skills they need to stay on the cutting edge of technology.
NIIT
A postgraduate degree in digital marketing and branding is offered by NIIT, which appears to be intended for newcomers. It costs INR 70,000 and promises 3 interviews. These classes last for six months. They previously offered this programme offline, but have since switched to digital, probably as a result of Covid 19.
Low-cost Courses
There are numerous accessible recorded courses that explain the fundamentals of digital marketing available on websites like Udemy. Even Coursera offers some top-notch offerings. MyCaptain offers several helpful programmes for students starting at INR 5,999.
How to select between classroom and online training in digital marketing
For the majority of people, especially working professionals, online courses are more convenient because they can be taken from the convenience of one’s home or office. Online instructor-led virtual classrooms are now just as effective as traditional classrooms thanks to advancements in technology. Webinar software supports both peer-to-peer and student-teacher interaction. For individuals who can’t attend seminars in person, there are recordings of webinars accessible.Only if you have a personality type that loves studying in a classroom setting or if you don’t feel entirely at ease learning in a live webinar style will classroom programmes work best for you.
Digital marketing courses in the classroom and online
Here is a list of institutions that offer classroom instruction, albeit many of them may not yet be completely active due to Covid 19.
Academy of Digital Marketing (ADM)
They run numerous programmes. The most intensive programme offered by them is called ADM Expert, and it lasts a full year and teaches students how to interpret traditional marketing insights and adapt them to the world of digital marketing. Additionally, they offer ADM Advanced, a weekend programme lasting seven months. Additionally, the programme offers the widely recognised DMI certification, preparing students for employment. They have locations in Kolkata but they provide classes online through out India.
EduPristine
One of the top training organisations in India offering international certifications in finance, accounting, and analytics is EduPristine. Additionally, they provide digital marketing courses in 11 Indian cities. 60 hours of classroom instruction in digital marketing are spread across 12 Sundays in this course. Additionally, they offer a 48-hour online course that lasts for 6 weekends. In partnership with the “Microsoft IT Academy Program,” participants are given a Certificate of Excellence after completing the course.
DSIM
At their training facilities in Delhi and Bangalore, The Delhi School of Internet Marketing (now owned by DigitalVidya) offers a comprehensive advanced digital marketing live classroom course to working professionals, business owners, and job seekers. On the weekends, they also offer an online instructor-led course. For those who finish the course, they don’t appear to give any sort of accreditation in digital marketing.
Internet Nest
In Hyderabad, Digital Nest offers advanced digital marketing training. The course consists of 48 hours of classroom instruction spread out over weekdays and weekends. Additionally, they offer webinars, workshops, and seminars to businesses and educational institutions.
IIDE
The Indian Institute of Digital Education, which is based in Mumbai, provides two courses in full stack programming and digital marketing. The goal of the digital marketing programme is to give newcomers a thorough introduction to the field of digital marketing while also assisting pros in deepening their current understanding of everything digital. The programme lasts six months and includes three times a week of instruction as well as one week of three-hour independent certification sessions.
Digital marketing executive programmes and management development programmes in India
The majority of the aforementioned courses are most suitable for working adults and students. It might be helpful if you are someone in a fairly senior position with more than 5 to 10 years of professional experience.
Upgrad
Upgrade offers courses in a variety of fields. The PG certification in Digital Marketing and Communication, which encompasses social media marketing, content marketing, branding, and marketing analytics, is one of the streams in which MICA has partnered with Upgrad. At 6.5 months, the curriculum is rather lengthy. It is one of the most costly online courses available, with prices ranging from INR 1,05 lakhs to 1.52 lakhs. Certifications from MICA case studies, projects, and one-on-one coaching with industry experts are some of the course’s intriguing features.
TalentEdge
For early starters and working professionals, TalentEdge offers a Specialised Executive Programme in Digital Marketing from MICA, Ahmedabad. They say that their INR 80,000 programme, which lasts for 4.5 months, has reached over 8,00,000 registered students who have benefited from the live lectures, case studies, and curriculum framework created by MICA teachers and business professionals. In addition, TalentEdge provides a 6-month Executive Development Program in digital marketing from XLRI for INR 90,000. Marketing managers can take the executive development programme to learn the finer points of using digital marketing tools and tactics to carry out campaigns. While Talentedge doesn’t focus exclusively on marketing programmes, they do have more than 250 courses available in a variety of subjects.
Amazing Learning
It is a 6-month module with a 4-week capstone project, and Great Lakes academics will provide mentorship. The course uses a blended learning approach, combining live coaching with recorded information. The cost is 1.25 lakhs plus GST, and there is the choice of making monthly payments or using an EMI.
Hyderabad’s Indian School of Business
With 4-6 hours per week required, ISB Hyderabad’s 12-week online programme on digital marketing and analytics costs INR 1 lakh+GST and is offered in collaboration with Emeritus. Any recent graduate is eligible to apply.The curriculum aims to provide an overview of social media and digital marketing and explain how to maximise their potential. They also offer courses in more specialised fields, such marketing analytics.
Bangalore’s Indian Institute of Management
The “Digital Marketing for Business Growth” programme is offered by IIM Bangalore several times during the academic year. With a focus on the various social media marketing channels, search engine marketing (including search advertising and search engine optimization), and digital analytics, the curriculum seeks to provide an overview of digital marketing. Therefore, it seeks to provide a summary of each of the crucial components that might help brands increase engagement, leads, and conversions. It also discusses analytics and the indicators that can be used to gauge how well the digital efforts are performing.
Lucknow’s Indian Institute of Management
The 10 month online programme at IIM Lucknow costs INR 1.77 lakhs and does require applicants to have a year of professional experience. Through live online and on-campus immersions, they do have experiential learning opportunities. You have the opportunity to study with eminent IIM Lucknow faculty and former business leaders.
Global online courses in digital marketing
Jellyfish Instruction
The Google Marketing Platform (GMP) and its components, Campaign Manager, Display and Video 360 (DV360), Search Ads 360, Google Analytics 360, and Optimize 360, are among the programmatic advertising platforms for which Jellyfish is a world leader in training.
Social Media Certification from HootSuite
The Hootsuite Academy, which offers a social media programme for USD 199, is one of the most well-known tools for social media scheduling and monitoring.
HubSpot University
For marketers, business owners, and students, Hubspot Academy offers a free Inbound Marketing Course & Certification. They also provide classroom instruction, but exclusively in the US.
Conclusion
There are several YouTube channels, blogs, articles, books. And real-time case studies available online if you are a self-learner eager to understand the digital marketing field. All things considered, one cannot become an expert in digital marketing by simply completing courses or by adhering to current trends in the area. The only way to learn as much as possible is through practical, on-the-job experience. Therefore, the effectiveness of these courses will ultimately depend on the calibre of digital professionals they produce and how well they apply their newly acquired knowledge and digital skill sets in the workplace. Check out Social Beat if you’re seeking for digital marketing careers in India.
