How can the effectiveness of the material on your website be measured? Even though there are many factors to take into account, if you have never examined your content using keyword metrics, you have gravely underestimated a crucial search engine optimization SEO in the Malaysia component.
Any digital marketing agency KL will tell you that keywords are important in SEO. If your content lacks pertinent keywords, search engines will have a tough time ranking your website. Keep in mind that over time, keywords’ potential for traffic and search volume might change. You must thus keep up with the search phrases that are relevant to you and those that are no longer used.
Keyword Rank Tracking Explained:
You may check your website’s position for certain search phrases by using keyword rank tracking. Your URL’s position when a user inserts a search phrase associated with your industry into a search engine’s search field is referred to as your keyword ranking.
The search engine shows about 10 results on each page. Your website is more likely to be seen on the first page of search engine results if you have a better keyword rating (SERP). A low page ranking places your website on, or even lower than, the fourth or fifth page.
Tracking your keyword rank enables you to see where you stand in the search results. Additionally, it produces data that might assist you in determining the reason for the decline in ranks. Monitoring keyword rankings through the best SEO in Malaysia is also beneficial for creating different SEO plans. Keep track of your rank, but also take the time to carefully analyze and assess how your peers are ranked.
Importance of Keyword Rank Tracking:
If you want to appear at the top of search result pages, keyword rank tracking is highly advised. It educates you on the benefits of using different keywords to rank your website.
Assume that your pillar pages haven’t been changed in a while. Rankings have decreased significantly as a result of this. In this situation, you should keep an eye on the search volume, difficulty level, and trend of that particular term before optimizing it with fresh keywords.
Keyword Rank Tracking & SEO in Malaysia:
Without a question, tracking keyword rankings are important for SEO. In actuality, if your site is not optimized with pertinent keywords, it will be hard to improve its search engine ranking.
Here are the top 4 justifications for including rank tracking in your SEO plan.
- Your current keyword approach can be modified. For instance, you may use long-tail keywords or include search queries in your content if specific keywords aren’t producing the desired results
- You can keep an eye on how your rivals are doing. To help you organize your campaign, you may use their results as a benchmark
- A traffic decline cause can be found. You could have accidentally engaged in unethical SEO techniques like keyword stuffing, black hat SEO, and other similar ones if you see a dramatic decline in your search engine ranking
- To raise a page’s SERP position, you can discover underperforming Web pages, optimize them with the hottest new keywords, and fill in any material that is lacking
Does Google offer keyword ranking?
Google offers a lot of useful information on how well you do searches. Visit Google Analytics and Google Search Console to obtain data (GSC).
The keyword ranking in Google Analytics is not disclosed. However, you may utilize it to determine how well your website fared generally in search. You may monitor the proportion of organic traffic that came to your site using Google Analytics.
In contrast, GSC provides information on impressions, the number of clicks on your top-ranking keywords, and other things. It does not, however, keep track of data about certain keywords.
The main drawback of both of these technologies is that they produce reports that are challenging to understand.
Tracking Keywords:
The majority of SEOs rely on GSC and Google Analytics, however, there are other techniques to monitor your rank as well. However, each of these tools offers a little bit of information about your search position as well as details about the queries for which your website appears on the SERP.
However, you will have to put in a lot of work if you want to discover how your website ranks for a certain query. With rank-tracking tools, this is not true. These tools offer concise reports with in-depth information regarding factors affecting your rankings or developments that haven’t worked in your favor.
5 Best Practices for Rank Tracking
Determine Keywords:
You must first choose the appropriate target keywords to track your rank. Enterprise-level websites often target 400 to 500 keywords to gauge their site’s performance. However, you may cut back on the number of keywords if your website is fresh or only a few years old.
Verify the following when creating a list of keywords to rank on:
- List of branded keywords that include the name of your firm
- Industry’s top performers and well-known traffic generators
- Keyphrases that are popular right now in your sector
Keywords for Tags:
The next step is to tag the keywords after you have a list of them. A spreadsheet may be used to tag keywords. In a rank tracking tool, filtering search is easy when keywords are tagged.
Assume you are the owner of an online shopping company that offers a range of shoes, including sneakers, formal shoes, and sandals. You must add tags to a list of keywords relating to “house sandals” in the keyword tagging stage. Then, you provide another tag with keywords about other lending products, etc.
Always make an effort to comprehend the uploading procedure for a certain keyword before moving on to the next phase.
Selecting a Rank Tracker:
The next step is to choose the best rank tracker from the ones on the market after utilizing a spreadsheet to tag a list of keywords. These solutions have monthly subscriptions that start at $500 and let you track 500–1000 keywords. You might have to spend a little bit extra if you want to track additional keywords.
Consider the frequency of ranking updates, mobile compatibility, and geographic coverage when choosing a rank-tracking service.
Keywords for upload:
Once you’ve chosen a program, begin adding your lengthy list of keywords. To make the process go as quickly as possible, several rank tracking systems let you bulk input keywords.
Let’s look at an illustration of how uploading functions. Assume for the moment that you have chosen a keyword research tool to help you upload keywords.
The tool begins detecting Google’s search results shortly after you submit the keywords and launch the application to gather data on the performance of those particular keywords.
The program will show you how your site ranks for particular keywords after a few hours of research.
Reports on performance analysis:
You need reports that offer insight into your site’s performance after submitting keywords. The rank tracker tool provides you with a thorough analysis of the precise keywords that your website ranks top for. Additionally, it indicates how much traffic each term now or previously generates.
Make a list of the terms that appear in the first 10 and 100 search results. The report might assist you in determining the cause if you see any unexpected drops in ranking. The information shown here also offers insight into the long-term effectiveness of your new SEO approach.
