Any experienced realtor will tell you that having a good real estate bio is more important than many other marketing tools more commonly used by those in the real estate market. The fact of the matter is that a real estate bio gives prospective clients the first impression of you, meaning that a good real estate bio is necessary for you to make a great first impression.
Most clients go online as they start looking for potential properties to invest their hard-earned money in, and once they find the one they like, they take a look at the realtor for that property. Seeing as this individual will be the middleman or woman for one of the most important and expensive transactions of their lives, it’s logical that they will want to know more about them before they start working with them. Chances are, if that real estate agent doesn’t have a good bio, or doesn’t have one at all; the client will be less likely to go any further with that property.
If you want to make sure that you don’t miss out on any potential leads, crafting a good real estate bio is vital and can kickstart your career. Look at it from the buyer’s perspective. Would you trust someone that you know nothing about with the biggest financial investment of your life? Highly unlikely. This is why we are here to introduce you to realtor bios and make it clear that they do matter for any real estate agent that wants to be successful in their career.
Why do Realtor Bios Matter?
As a realtor, the most important thing for your business is to get people to choose you over some other realtor. That’s how you earn revenue. That’s how you increase your portfolio. That’s how you pay your bills. If you don’t get people to work with you, your career as a realtor is suffering because you can not reach financial stability without clients. So, while there are many ways to get people to work with you, getting them to know you is essential.
Your real estate agent bio is one of the first things that people look for when deciding whether or not they want to work with you. If you don’t have one you have no way to get people to know anything about you if they are just browsing online and find your website. The reason why having a bio is so important is that over 50% of home buyers and sellers start browsing for homes online. This means that whenever someone starts looking for a home to accommodate them and their family, most of them find it online and when they do, they look to find out more information about the realtor selling it.
Through your real estate bio, you can summarize your experience, and tell your prospective clients everything real estate related about you and your connection to the community. Did you know that most clients are inclined to work with a realtor that has strong connections to their community? It’s because, like that, they can find out more about the community they decide to move into.
Your real estate bio doesn’t need to be long. A short two paragraphs work best as it won’t take up too much time for the one reading it, but, if done well, it gives them all they need to know. If writing isn’t a strong point for you, you can use templates or have someone else write it for you. It’s not as daunting as you might think and if you follow the next step, you’ll have a great real estate bio in no time and clients elbowing each other as they try to get to work with you.
How to Write the Best Real Estate Bio?
Many might jump to the conclusion that a real estate bio is a summary of your resume. That isn’t correct, seeing as your resume covers your professional experience, while your real estate bio covers the reasons why anyone should choose you as their real estate representative. In other words, your real estate bio is your sales pitch and as a professional, in the sales field you should understand the difference between the two.
When someone looks into finding a real estate agent they want to work with and they come across your name next to a property, they can simply do a Google search for your name. Once they input your name, they are, quite literally, yours to lose. But we’re not going to teach you how to lose them. Quite the opposite. We’ll teach you how to get them to bite and wheel them in.
Find a tone and perspective
It’s easy to talk about yourself with friends and family or other people that know you. However, writing a real estate bio may be challenging as you’ll be addressing people you’ve never met before.
The point of view impacts how the information reaches your prospective clients. The two options available for you are the first and third-person point of view. The first person tells your story from your perspective, it is personal and private making it easier to relate to. On the other side, the third perspective tells your story from the perspective of a narrator. While this might be less personal, it can be less daunting to write about your accomplishments from a third-person point of view.
The tone expresses your attitude to the reader and how you want to be perceived. A formal tone is professional but might fall flat and lacking in personality. A warm but professional tone brings the reader closer to you. The last one that many people turn to is informal and conversational as it’s the most relatable, seeing as it’s like you’re addressing a friend.
Once you find the tone and perspective, stick to them. Switching between them can create confusion, especially if you jump from third-person to first-person and then back to third-person throughout your bio.
Underline what sets you apart from the competition
Any achievements that you are proud of should be included in your real estate bio. Figure out what makes you stand out from the crowd and don’t be shy. Make sure you clarify the following points. Your role (buyer’s or seller’s agent, niche, etc.), your qualities (negotiation, communication, etc.), your achievements, any special qualifications, and goals you want to achieve. Make sure to highlight the best of you and build your brand around that.
Tell them about you
What’s your story? How did you get to where you are today? What was the journey like for you? You don’t have to write a novel as a couple of paragraphs is enough to detail your education and experience. Don’t just say that you studied this or that. If you studied psychology, why did you do it or how does that help you as a realtor? If you traveled, how did that help you in your career? If you like to paint, how does that apply to your real estate business? Anything that you mention here needs to have a reason behind it.
Share a bit about your life if it relates to your career. If you grew up in the area where you work, it means you know the community. If you’re involved with the community, it means you know all the do’s and don’ts of the area. If you moved from another state, what made you choose that particular community?
If you share bits and pieces about your personal life, you will become a lot more relatable, just don’t share too much. What makes you tick, and what are your passions and hobbies? This bit of information will help you connect with the readers on a personal level.
Conclusion
As you write up your real estate bio, you may become more aware of the journey you took so far and where it brought you. If you get stuck, know that it helps to start off with a draft. This will improve the flow of your real estate bio and stop you from straying off course.
Your real estate bio tells your story in such a way that prospective clients know what you have to offer them. It tells them who you are, what you’ve done and what you can do for them. A great real estate bio is the best sales pitch to get clients of the highest caliber so make sure you bewilder them. By following these steps, you are sure to reach plenty of new clients that are looking for someone dedicated to their best interests.