As per the report of SEO services agency, website conversion rates average 2%. It means, among 100 visitors, only two convert to customers. If you have a 2% conversion rate, it is pretty much good. So to check the success rate of your site, you need to check your conversion rate first. If the reports detect below the average rate of 0.1 to 0.2%, you should immediately hire an SEO expert.
With a decent conversion rate you can improve sales and thus can have better ROI. All Your competitors are striving hard to Increase potential conversation. It isn’t easy neither is it impossible. With a strategic approach and targeting the right audience you can actually do wonder!
Let’s find out the important steps to boost your conversion rate:
Add a Pop-Up to Your Site.
How many times have you opened a page from an exclusive pop-up notification? It’s an intimidating way to show your audience what you can offer to them? Most of the digital marketing services use the method to get the attention of the visitors. You must have come across the sites that show pop-up notifications immediately when you land on their page. If you can introduce the pop-up in the right way, you can earn up to a 9.28% conversion rate. That’s quite a good number.
Take a Glance at The Most Exclusive Pop-Up Tips:
- Try several offers till you find a winner
- 30 secs of delay in disappearing the pop-up might be annoying for the users.
- Make the pop-up option easy to close.
- This combination will help you to boost the conversion rate and zero complaints.
Remove Unnecessary Forms
You can take this far to remove unnecessary field form from your website and keep it precise. These unnecessary fields easily kill the conversion rate and leave the essentials to accomplish your goal. Utilize the power of testimonials, review, and logos
No one wants to be the first person to buy a new product. Take full advantage of positive and negative testimonials. Moreover, reviews add more value to your business; it shows your product’s potential. You can include social proof, testimonials to show the new customers the popularity and views of the others.
Let the Customer Pay Attention
You should not leave any scope to distract your visitors from your website. It can be ads, banners, or even your pop-ups too. In terms of revenue, it might be an essential part; however, it should be distributed evenly so that it doesn’t frequently appear when a visitor is noting valuable information about your services or products. From next time your focus is to gather customer’s attention.
If possible, you can include the following points in the write up:
- Headlines and subheading
- Benefits and features in bullet points
- Testimonials and reviews
- Visually combined context
Make the Initial Steps Easy.
Another important part of increasing your conversion rate is to make the initial steps of your websites very easy.
It means instead of asking them to fill the entire form; it is better to autofill the next steps making the process simple for your customers. The easier you make the initial steps, the more likely they are to visit you frequently.
Strengthen CTA Copy
Generic CTA like sign up and start trial would help you very much to increase your conversion rate.
SEO Service deliberately focuses on CTA as it is highly effective to grasp the attention of the primary visitors. Use various CTA buttons and copy the measure the results, and spend some considerable time to improve CTA.
Add Live Chat Support.
Many visitors often face various problems to operate your site. They also want an immediate solution to get out of those issues. It is not possible with email support or customer agent service. On the other hand, you can initiate on your own to ask them for any help.
Live chat support is a perfect tool to boost your conversion immediately.
Offer Money-Back Guarantee
Digital marketing services understand the psychology of the consumers. They want to avoid any risk and don’t risk their money into unsure payments.
However, a money-back guarantee stimulates their emotions to make a purchase. It gives them the hope that if anything goes wrong, they can get back the money. You don’t need to worry about losing sales because of the return. Instead, work on your product’s potential.
A Money-back guarantee is not only a quick way to improve conversion rate; it also builds trust and helps the consumers feel very secure.
Set Up a Sales Funnel
Fast selling methods or fast promotional events are responsible for killing your conversion rate. There are few steps to activate your sales funnel, take a look at the steps to increase your conversion rate:
Brand awareness is the primary step to boost your conversion rate.
The next step is to stimulate among the customers by organizing different marketing campaigns.
In the last step you can focus on sales. If you skip the first two methods, you are likely to get a bad impact on your step.
Add Countdown Timer
Are you offering a sale? Use a countdown timer. This timer will ignite their urge to not miss a great opportunity or discount.
A study conducted by digital marketing experts suggests that 332% of sales are generated from countdown timers. It hardly takes a few minutes to handle your conversion rate.
A/B Test Your Headlines
A good headline can make your landing page. You should be very careful to craft your headlines strategically, otherwise you will end up providing the wrong message. If you conduct A/B testing, you will find variables like Length.
- Tone
- Use of statistics
- Use of numbers
Why Delay? It’s Time For You to Contact a SEO Service Agency to Optimize Your Conversion Rate
The above-mentioned tips are proven solutions to improve your conversion rate. Apply all techniques to get a scalable outcome.
Digital marketing services also recommend taking a bit of recording. It is like looking over the visitors’ shoulders and keeping an eye on how they are navigating the page.Want to know more? Visit our website!