The eCommerce market is huge, but it’s never a bad idea to develop an eCommerce website for your business. However, to create an outstanding online store takes more than just impressive design and improved SEO.
Choosing an engaging, unique store name for your online store is a good place to begin. Also, create a marketing strategy to stay ahead of the competition. In this blog, we have curated some of the key points to account for planning a successful eCommerce website.
The key features for eCommerce websites
Regardless of whether you decide to develop a retail online store by your in-house team or outsource the project to a well-known eCommerce web development company, here are a few rules you should follow that will impact your result. So, let’s dig deeper:
The goal of an effective user-friendly interface is to make the user’s experience easy and intuitive with minimum effort required on the user’s part to attain the maximum desired outcome. While designing a UI for your website, it’s important to consider a well-executed user interface to meet the website’s accessibility, visual aesthetic, and ease of use.
High-resolution visual content
Customers will buy your product after they are satisfied with its visual graphics. Therefore, capturing the product shots from various angles and adding video reviews will help shoppers make an informed decision. However, pay attention to your page loading speed. With slow loading speed, you may lose potential shoppers so, make sure you discuss the technical part with your trusted company that provides web design services and offers a dedicated team for the same.
Having a platform that allows customers to share their product experience, positive or negative, will add more credibility to your website. The user reviews help other users make informed shopping decisions which give them value for money.
According to research, 5.112 billion mobile users spend 48% of their time on the internet, which is 2/3 of the world’s population. With these statistics, you now have an idea of how important it is to adapt your website design to the mobile web.
Things to consider in eCommerce Website Development
Safety and security
While browsing your website, no user wants to put their computer at risk. As an eCommerce business, your website consists of much crucial information. Therefore, safety is paramount for any online business store. Also, an unsafe website creates a bad reputation on Google and other search engines. Recently, Google flagged websites without an SSL certificate and HTTPS protocol. It means users will no longer have access to the websites lacking these two components. As a result, you may lose potential customers if your certificate gets expired.
Website optimization before and during the development
According to Think with Google research, if a page takes more than five seconds to load, 90% of the visitors will bounce back. Therefore, make sure your website is in very good performing condition, which again is possible with SEO.
SEO helps enhance sales by making your website rank higher in the search engine using different tools and techniques. Many companies forgo hiring an SEO specialist at an early website development stage. As a result, they lag behind in the cut-throat competition. The SEO specialist helps you with organizing the page structure, internal linking, creating a content strategy, building a mobile-friendly design, improving the website loading speed, and more.
A content management system (CMS) helps store and manage the entire visual and written content, including the marketing documentation. Using a CMS you can edit or add new information, and the changes will reflect on the published website. A CMS also helps your employees promptly react to the tickets raised by the customers. Some of the amazing CMSs are Magento, OpenCart, and Shopify. They are open-source, so you can integrate them into your website codes easily.
According to a recent survey, more than half of the online transactions are carried out via a mobile device. Focusing on creating a robust eCommerce interface that easily adapts to the mobile web will offer great conversion rates in the long run.
Product showcase and descriptions
Apart from simple functionality, users also value quality content. High-resolution images, 360° view of the products, try it on, and some features of the product will help the customers make an informed decision. Also, it will impact your conversion rates too.
The major drawback of online shopping is that customers cannot see or feel the products. Adding these features will help them get convinced (positively or negatively) before making the purchase.
In the end, there are many things to consider while developing an outstanding, highly-functional eCommerce website. All these features, nuances, and technology is crucial to creating an online store that attracts your customers and improves your business revenue. You can hire an eCommerce website development company or ask a professional developer who can offer you eCommerce development solutions and build the perfect web store for you, in terms of design and functionality.
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