These are the eight most common sorts of content marketing for your readers and consumers that you can develop.
1. Posts on the blog
You’re currently reading a blog article, if you haven’t noticed. Blog entries are permanent on a website and should be updated on a regular basis to attract new visitors.
Posts should supply your audience with quality content that encourages them to share them on social media and on other websites.
Blog entries should be between 1,000 and 2,000 words long, but you should test to discover if your readership prefers longer or shorter reads.
2. Electronic books
Ebooks are lead generating resources that website visitors can download after submitting their contact information on a lead form. They’re usually lengthier, more detailed, and published less regularly than blog postings, which are meant to draw people to a website.
However, ebooks aren’t just for the top of the funnel.
“Ebooks serve diverse objectives at different points in the buyer’s journey,” says Nora Leary, Growth Director at Ironpaper, Inc.
She said to me, “Awareness-level ebooks are a great way to educate prospects about a specific pain area while also capturing leads. The content should be informative and introductory.”
Leary continues, “As prospects evaluate their needs more thoroughly, ebooks can convert leads in the funnel by providing them with beneficial resources. An ebook in this category might delve deeper into a specific problem and possible solutions, as well as offer templates or calculators.
Finally, as you progress down the funnel, ebooks should become more personalised and include more sales content. Prospects will benefit from comparison guides or a case study ebook at this time.”
The next step in the inbound marketing strategy is ebooks: Visitors may seek additional information after reading a blog post like this one.
CTAs are used to send customers to a landing page where they can input their contact information and download an ebook to discover additional useful information for their business. As a result, the company that created the ebook now has a fresh lead to approach.
3. Use of Case Studies
A case study helps you to share a customer story while also establishing credibility.
A case study is one of the most adaptable types of content marketing because it may take many various forms, some of which are listed below. Case studies might be written as a blog post, an ebook, a podcast, or even an infographic.
The idea is to show how your product has helped real-world businesses prosper. You should decide which business sector you’re seeking to deliver value to before choosing a customer for a case study.
4. Pre-made templates
Templates are a great example of effective content marketing because they generate leads while also providing amazing value to your audience.
When you provide your audience template tools to help them save time and succeed, they’ll be more likely to engage with your material in the future.
5. Use of infographics
Data can be organised and visualised in a more attractive way with infographics than with words alone.
These are excellent content formats to employ if you need to convey a large amount of information in a clear and understandable manner.
6. Films
Videos are a popular form of material that can be shared across social media platforms and websites.
Videos need more time and money than written material, but because visual content continues to provide a high return on investment, it’s a medium worth investigating.
7.Podcasts
If your audience doesn’t have time or inclination to read material every day, start a podcast to assist them discover your business.
The number of people who listen to podcasts is increasing: in 2021, the number of people who listen to podcasts in the United States increased by 10% year over year.
Consider podcasting as another content option to try if you have intriguing people to interview or conversations to host.
8. Use of Social Media
Start thinking about a social media strategy to share your material on social media if you’ve been routinely generating content on your own site for a while.
You may repurpose your content into different formats and develop original content for each channel in addition to sharing it.
Social media posting is critical for expanding your brand’s reach and offering material to your customers where they spend their time. Among the most popular social media platforms are:
- Snapchat
- YouTube
When creating a business account on any of the social media platforms listed above, be sure your material is appropriate for the platform.
Users on Instagram, for example, seek visually appealing images. You have a lot of options with feeds, IGTV, and Stories. TikTok, on the other hand, caters to a younger market that is interested in short-form video that is current, entertaining, and creative.
Conduct market research to determine which platforms your buyers use, and tailor your content to meet their needs.
A effective content marketing plan takes time, organisation, and creativity to develop. Setting up your content marketing strategy for the new year won’t be a bother if you follow the steps and explore the resources provided, from laying the groundwork for your approach to adding tools to better manage your material.
