The UAE perfume market size reached US$ 528 Million in 2020. Looking forward, the market expects to grow at a CAGR of 8.4% during 2021-2026, according to the latest report by IMARC Group.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Industry Definition and Application:
Fragrances play a vital role in the Arabian culture wherein individuals spend a substantial part of their incomes on perfumes. The UAE represents one of the major producers and exporters of perfumes around the world, owing to the rising demand for exotic and fine fragrances. Traditionally, perfumes were prepared manually and then introduced in the souq, a local marketplace. However, the advent of western brands in the region has resulted in the introduction of fragrances with French elements. Consequently, both regional and global perfume manufacturers are formulating strategies to expand their businesses in the country.
The UAE represents one of the major exporters and producers of perfumes worldwide, owing to the rising demand for exotic and fine fragrances. Presently, the production of perfumes has evolved into a mainstream business in the personal care and cosmetics industry.
Market Trends and Drivers:
One of the key trends in the UAE perfume market is layering, wherein two or more perfumes are employed to create a unique and highly personalized fragrance. At present, consumers favor natural scents that have rich and warm oriental fragrances with ingredients such as oud, musk, amber and exotic flowers. Moreover, oil-based fragrances are preferred by individuals in the country owing to their longevity. In addition to this, the willingness among men and women to use perfumes for improving their personality is strengthening the market growth.
Further, Dubai hosts Beautyworld each year, an international trade fair for cosmetics and perfumery. The event offers manufacturers the opportunity to exhibit their products, exchange industry information as well as engage with raw material suppliers and distributors from across the world.
Competitive Landscape:
The market is highly fragmented in nature with the presence of small, mid-size and large palyers in the country. The report analyzes some of the major players operating in the industry.
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UAE Perfume Market 2021-2026 Analysis and Segmentation:
The report has segmented the market on the basis of Price, Gender, Perfume Type.
Market Breakup by Price
Premium Products
Mass Products
Market Breakup by Gender
Male
Female
Unisex
Market Breakup by Perfume Type
Arabic
French
Others
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