Social media advertising can be used by both large and small businesses. To reach potential customers and existing customers in an engaging and cost-effective way. Depending on the type of business you run, some social media advertising options will make more sense than others. And as with other forms of marketing, it’s important to choose the right kind of social media ad so that you don’t waste your money on ineffective campaigns that won’t bring you new business or increase your engagement with your current customers. Here are seven types of social media ads that are worth exploring for your business
Facebook Ads
Facebook is easily one of the most influential social media sites in history. One billion people are on Facebook each month, with 65% of these being daily active users. The same percentage—65%—say they don’t mind being advertised to on Facebook. Unlike other advertising methods that can feel intrusive Facebook Ads allow you to build your brand while keeping your messages non-intrusive. More than 40 million companies use Facebook ads to drive awareness and reach their audience. So it’s no surprise why more businesses are choosing to advertise on social media than ever before!
Google Adwords
Although Google Adwords can be an expensive way to advertise your product. It’s also a great resource for social media advertising. Especially if you have a solid ad campaign set up. You will begin to see a significant amount of engagement from potential customers through clicking on your ads and discovering more about your brand. Facebook: Of course When we think about Social media advertising and engagement. We often think about Facebook Ads. These ads are a great way to start driving in traffic and engaging with potential customers. however Be wary that they also take time and money before you see any real results. Remember what I said earlier in regards to creating engaging content – go here for details.
Display Networks
If you want to reach a large number of people with little effort. a display network may be right for you. These networks show your ads on different sites based on what those sites already have in place (such as banner ads). Some networks allow you to pick specific sites where your ad will show, but others choose them for you. And keep in mind that display networks are likely to drive down your cost per click because fewer people will click on your ad as compared to search networks. But even if clicks aren’t as common. display advertisers can still see an increase in brand awareness and overall web traffic from their ads. However, depending on what kind of business or service you have and who your target audience is, these ads might not be worth it.
Influencer Marketing
Buying followers and likes is easy, but it’s generally viewed as a black-hat tactic. If you want to get an organic following that actually cares about your brand and content. Then investing in influencer marketing could be one way to get there. There are lots of different ways to do influencer marketing—from sponsoring a popular vlogger or blogger’s next video (or even a full series). To simply sharing their latest post on your Facebook page with an annotation that tells fans why you liked it so much. These tactics can work, but remember not all influencers have millions of followers. Instead, focus on aligning yourself with those who have influence over your target audience.
Blogger Outreach
Working with bloggers gives you an excellent opportunity to promote your product. Just like content marketing. blogger outreach is about developing a relationship and building trust before pitching a new product or service. It’s not always about what’s in it for me sometimes it’s as simple as offering free products/services to people who will be genuinely interested in reviewing them. An added bonus? When you develop relationships with bloggers. you might even get some testimonials along the way (and they can be more impactful than traditional advertising).
Niche Forums
Many marketers make social media networks out to be far more intricate than they actually are. Chances are, you aren’t an expert on all facets of Social media marketing and you won’t be an expert in one week or even a month. While it is important to network with your audience and be where they are. Try not to take on too much at once. Focus on one particular type of media at a time. Once you have mastered that platform, move onto another.
Podcast Advertising
If you’re looking to reach a wide variety of listeners, podcasts are one of the best places to do it. And podcast ads typically don’t sound like your typical commercials podcast hosts often introduce them as paid advertisements and keep them short. So they blend right in with their content. With about 36% of Americans listening to podcasts monthly, there is also a large opportunity for targeting. As an added bonus, research shows that people who listen to podcasts tend to be more engaged than those who don’t listen to any at all. So if you want your ads heard. podcast advertising may be just what you need.
